Onsider — Press kit

Everything a journalist, editor, or creator needs to write about Onsider. Brand-safe, generic football references throughout. Questions or assets? Email hello@onsider.app.

The story

Onsider is the conversation survival tool for people who don't follow football but keep getting dragged into football chat — at the pub, the office, or a watch party. It was built by an independent developer who has sat in that pub, nodded at the right moments, and prayed nobody asked a follow-up. The big summer tournament produces a wave of socially-obligated casual viewers; Onsider is built for them — not for fans. Rather than teaching the sport, it hands the user exactly what to say in the next thirty seconds: one fact-checked line, why it sounds credible, the real fact behind it, and how to pronounce every name without getting caught.

Boilerplate

Short (one-liner): Onsider is the conversation survival tool for people who don't follow football but keep getting dragged into football chat — at the pub, the office, or a watch party.

Standard (paragraph): Onsider is an iPhone app for people who don't follow football but can't avoid it this summer. Set your mission — the pub, the office, a watch party — and Onsider briefs you on exactly what to say: one fact-checked line, why it sounds credible, the real fact behind it, and how to pronounce every name without getting caught. When the conversation kicks off, one tap launches the GO LIVE panic deck — one glanceable line at a time, with AirPods support so you never have to look at the screen. Every line is curated and checked against the record, and the app's on-device AI is designed to rephrase lines, never to invent them. Onsider is free to download, with a one-time £1.99 (about $1.99) upgrade to go ad-free. No subscription, no account, no football knowledge required.

Fact sheet

Story angles

Five angles a journalist or creator could run with — all written trademark-safe, no protected tournament, governing-body, club, or player names.

1. The app for the half of the country who don't actually like football. Roughly half of UK adults planning to watch this summer's football don't consider themselves fans — yet they'll spend weeks fielding football chat at work, in the pub, and at home. Onsider is built for them, not for fans. Human-interest angle: the social pressure of a sport most people only engage with once every few years.
2. An antidote to confidently-wrong AI. The fastest way to get caught faking football knowledge is to repeat something a chatbot confidently invented. Onsider's whole architecture is built the other way around: every line comes from a hand-curated, source-checked corpus, and the on-device AI is constrained to rephrase lines, never to invent the facts. Tech angle: anti-hallucination by design, running entirely on-device with no data leaving the phone.
3. The "fatal tell": why mispronouncing one name gives you away. In any football crowd, one name dominates the night — and saying it wrong is the single fastest way to be exposed. Onsider ships a 104-entry pronunciation guide built specifically around this fear. Lighter feature angle: the surprisingly high-stakes social science of saying a footballer's surname correctly.
4. Privacy as personality: "Burn after use." In an era of over-collecting apps, Onsider collects nothing: no account, no telemetry, no third-party analytics, non-personalised ads, and it works fully offline. The product's own "BURN AFTER USE" ethos is baked into the interface. Angle: a consumer app that treats privacy as a feature, not a footnote.
5. A field manual, not a sports app — the design inversion. Onsider deliberately files itself under Entertainment, not Sports. No scores, no league tables, no stats grids. The design runs the opposite emotional arc of every football product — from fear, to cover, to confidence — and uses a deadpan field-manual / briefing aesthetic. Design/culture angle: building a product by inverting the category it sits next to.

Pitch hook for time-sensitive coverage: the tournament window is narrow (it opens 11 June 2026), so the "before the group stage ends" urgency is real and honest.

Brand assets

Download links for the app icon, the social card, and the brand colour reference. No football photography in any asset — the app is for non-fans, and football imagery signals the wrong audience.

App Store screenshots & preview video — add when produced.

Usage notes for press

• Onsider is for non-football fans — please don't frame it as a fan or stats app.
• The app guards against wrong facts; it does not guarantee correctness. Please describe it as "fact-checked / sourced / curated / designed to guard against invented facts" rather than "guaranteed accurate".
• Pricing is free with a one-time £1.99 ad-free upgrade — there is no subscription.
• Please use generic football references (the tournament / matchday / the pub / a watch party); this kit deliberately avoids protected tournament, competition, club, and player names.
• Please attribute to "Onsider" or "the maker of Onsider".

Contact

hello@onsider.app — general and press enquiries. A human reads every message.